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Privacy Policy

WM Plant Hire Ltd respect your privacy and aim to show you in the following notices how we collect and look after your personal data that you provide us when visiting our website or contacting us directly.

Please click the links below to go to the relevant section:

GDPR Data Privacy Notice for Website

  1. Who we are and important information
  2. The personal data we collect about you
  3. How we collect your personal data
  4. How we use your personal data
  5. Who we share your personal data with
  6. International transfers
  7. Data security
  8. Data retention
  9. Your legal rights
  10. Changes to this notice and your duty to inform us of changes
  11. Queries, requests or concerns
  12. Cookie Policy

Data Protection & Privacy Notice

Directors of WM Plant Hire Ltd are ultimately responsible for ensuring that the company meets its legal obligations. If you have queries regarding data protection or this notice, please contact the office This email address is being protected from spambots. You need JavaScript enabled to view it. marking your email a ‘Data Protection matter’ in the subject header.

The company collects information from customers and suppliers - names, email addresses, addresses and phone numbers. This information is used for business administrative purposes and customer service only unless consent has been given to add you to our mailing list. If the company receives correspondence by email, post, or other form of communication, such correspondence may be retained and the information contained in it used to respond to the enquiry. Personal information is not sold to anyone and is only shared with third parties who are facilitating the delivery of WM Plant Hire Ltd.’s services. This collated data will be stored within a secure electronic document system and backed up in the UK. Data is retained for the duration of the customer’s or supplier’s business relationship with WM Plant Hire Ltd.

Only employees of the company who need it for work purposes have access to the data. Employees understand their responsibilities when handling data and aim to keep it secure by taking sensible precautions. Employees request help from management if they are unsure about any aspect of data protection.

When data is stored on paper, it should be kept in a secure place where unauthorised people cannot see it. When data is stored electronically, it must be protected from unauthorised access, accidental deletion and malicious hacking attempts. It is the responsibility of all employees who work with data to take reasonable steps to ensure it is kept as accurate and up to date as possible.

In certain circumstances, the Data Protection Act allows personal data to be disclosed to law enforcement agencies without the consent of the data subject. Under these circumstances WM Plant Hire Ltd will disclose requested data. However, the management will ensure the request is legitimate, seeking assistance from the Directors and from the company’s legal advisers where necessary.

All individuals who are the subject of personal data held by WM Plant Hire Ltd are entitled to:

  • Right of access to personal data
  • Right to rectification of personal data
  • Right to erasure of personal data
  • Restriction of personal data
  • Right to object
  • Right to data portability
  • Right to withdraw your consent at any time
  • Right to lodge a complaint to the supervisory authority, ICO



GDPR Data Privacy Notice for Website

Who we are and important information

What is the purpose of this privacy notice?

This privacy notice aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter or contact us regarding an enquiry.
This website is not intended for children and we do not knowingly collect data relating to children.
You must read this privacy notice together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

Data controller(s)

We use Mail Chimp for our Newsletters and marketing automation platform so when you sign up to our newsletter your will need to acknowledge that your data will be processed by them subject to their privacy statement (MailChimp Privacy Notice)
WM Plant Hire Ltd is the controller and responsible for your personal data (collectively referred to as ["COMPANY"], "we", "us" or "our" in this privacy notice). Our registered address is our Accountants (Garretts Chartered Accountants, 29 Waterloo Road, Wolverhampton, WV1 4DJ) and our postal address is the main office address WM Plant Hire Ltd, Manor Farm Lane, Bridgnorth, Shropshire WV16 5HG, 01746 769555. For data matters please contact the main office address.

WM Plant Hire Ltd is the controller and responsible for this website.

Third-party links outside of our control

This website may include links to third-party websites, plug-ins and applications e.g. Youtube. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
When you leave our website, we encourage you to read the privacy notice of every website you visit.

The personal data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. You can find out more about personal data from the Information Commissioners Office.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes first name/last name
  • Contact Data includes email address/ telephone numbers.

We also collect, use aggregated data for usage such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice. Our aggregated data is sourced using Google Analytics.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect your personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you

How we collect your personal data

We use different methods to collect data from and about you:

  • Directly. You may give us your identity and contact data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • Phone/Email us for a quotation
    • Make an enquiry through our website
    • Subscribe or sign up to our Newsletter (this may be from an email or on the website)

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Performance of Contract this means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract
  • Legitimate Interest this means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting the office.
  • Comply with a legal or regulatory obligation this means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications and newsletters to you via email. You have the right to withdraw consent to marketing at any time by contacting us This email address is being protected from spambots. You need JavaScript enabled to view it..

Purposes For Which We Will Use Your Personal Data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, with the legal bases we rely on to do so.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

(a) Identity

(b) Contact

Performance of a contract with you – to provide you with further information and ultimately quotations for the hire of a machine/ equipment with or without an operator.

To produce a hire contract

(a) Identity

(b) Contact

Performance of contract with you – for a legal contract governing the hire of equipment or machines to you

To obtain feedback to improve services/website experience as a customer


(a) Identity

(b) Contact


Necessary for legitimate interests (necessary for to study how customers use our products/services to inform our future investment in our fleet and grow and inform our marketing strategy to make it more relevant, useful and engaging to you as a customer)

Inform you of fleet updates/services/projects through our Newsletter






Inform you of new machines or equipment that may be of interest and events where you may have an opportunity to meet with us



Necessary for legitimate interest

(to maintain and grow our business)

To process a legal/insurance claim




(to defend or bring legal claim relating to breach of contract or for the purposes of an insurance claim)


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following data control mechanisms:

Promotional offers from us

You will receive marketing communications from us if you have requested information or a quotation from us or entered into a hire contract with us and, in each case, you have not opted out of receiving further marketing.

Third-party marketing

We do not use this marketing approach, but should we start we will get your express opt-in consent before we share your personal data with any company outside the WM Plant Hire Ltd. group of companies for marketing purposes.

Opting out

You can ask us to stop sending you marketing messages at any time by contacting info@wmplanthire.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a plant hire service enquiry.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Who we share your personal data with

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

  • External Third Parties Service:
    • Mail Chimp are the Providers of our Marketing Platform for Newsletters etc. acting as processors based in the US who provide the marketing platform and database from which we distribute Newsletters and promotional material about new machines/equipment or events we may be attending (MailChimp Privacy Notice)
    • Professional advisors in the event of our contracts being breached or in the event of an insurance claim (e.g. our solicitors and insurers are based in the UK and details can be provided upon request by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.)
    • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International transfers

We do not ourselves transfer your personal data outside the european economic area (eea) but by subscribing to our MailChimp Newsletter you are agreeing to your data being processed under their privacy policy (MailChimp Privacy Notice) and your data may be transferred outside the eea.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for your personal data are available in our retention policy which you can request by contacting the office This email address is being protected from spambots. You need JavaScript enabled to view it..

In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your legal rights

Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:

  • The right to request a copy of the personal data which we hold about you;
  • The right to request that we correct any personal data if it is found to be inaccurate or out of date;
  • The right to request your personal data is erased where it is no longer necessary to retain such data;
  • The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
  • The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), where applicable 9i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means);
  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
  • The right to object to our processing of personal data, where applicable i.e. where processing is based on our legitimate interests (or in performance of a task in the public interest/exercise of official authority); direct marketing or processing for the purposes of scientific/historical research and statistics).

If you wish to exercise any of the rights set out above, please contact the office This email address is being protected from spambots. You need JavaScript enabled to view it..

No fee required – with some exceptions

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Changes to this notice and your duty to inform us of changes

This version was last updated on 22 May 2018 and historic versions can be obtained by contacting us.
From 25 May 2018 there will be changes in data protection laws and we will then be able to respond to some of your requests (e.g. a request for the transfer of your personal data). We are still working towards getting our systems ready for some of these changes.
Please keep us informed if your personal data changes during your relationship with us. It is important that the personal data we hold about you is accurate and current.

Queries, requests or concerns

To exercise all relevant rights, queries or complaints in relation to this policy or any other data protection matter between you and us, please in the first instance contact our office at This email address is being protected from spambots. You need JavaScript enabled to view it. marking the email as a Data Protection matter.

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email or at the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England, UK.


Cookie Policy

Information about our use of cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. [By continuing to browse the site, you are agreeing to our use of cookies.]
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Cookie Name Expiration Time Description
_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_gat 1 minute Used to throttle request

[Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies]
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.


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